Kembali ke yang pasti baik
To increase sales of YEO'S Beverage Product in Ramadhan especially YEO'S Cincau. To strengthen YEO'S Cincau position in Java, as the Indonesia biggest market.
Insight:
BARENG - BARENG DALAM KEBAIKAN is the keyword of Gen Z, and Gen M activities during Ramadan and they loves to share with others during Ramadan, especially online.
Idea:
Share Cerita "Kembali ke yang pasti baik"
Invites people to compete in goodness in the month of Ramadan and this competition also inspire people to change and return to become a better personality.
