Don't slide and drive!
Fact
Cell phones are the most common form of distracted driving. Even if the road is clear and you are not traveling at high speeds. Using a cell phone while driving can be risky. The danger of collision is up to twelve times higher. Taking your eyes off road for two seconds or more doubles the likelihood of a crash. At 50km/h, you will cover 28 metes in 2 secods.
The IDEA
Integrating the mobile phone's visual display-known as "Slide to Answer"-with the driving scenario while on the road. This will demonstrate to the audience how taking a phone call while driving results in an accident.
KEY MESSAGE
Don't slide and drive!
Taking your eyes off the road to pick up your phone and see who's calling increases your risk of crashing. Don't pick up your cell phone when you drive!
