PROJECTS

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DUMIN Rebranding

DUMIN

Brand identity & packaging design


Dumin has been in Indonesia for more than 15 years. Although it has undergone numerous identity modifications, its brand is inconsistent across all of its product lines.

The redesign of the Dumin Brand Identity is the first step forward standardizing the brand identity across all of its product lines, from caplets and syrups to rectal treatments for adults and children, in order for customers to more easily identify all Dumin products when they're in need of them. Furthermore, this brand identity will increase the Dumin brand's legitimacy and trustworthiness across the board.

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